Google’s New User Tracking Bridges Mobile Apps and Mobile Web - Wall Street Journal (blog)
Wall Street Journal (blog)Google’s New User Tracking Bridges Mobile Apps and Mobile Web
Wall Street Journal (blog)
Conventionally, a smartphone user who clicks on an ad displayed in a mobile app is tracked separately from the same user who surfs the mobile web, as though the user were two people. The new method bridges the separate technologies that track clicks on …